SWOT analysis of Mingchuang Youpin

1. STRENGTHS: Mingchuang Youpin can open a shop on the streets, and the customer must have its own uniqueness. It is a Japanese brand, and whether it is true or false, it is advertised as Japanese. Registration in Japan, the headquarters is in Japan, the designer is Japanese and has a store in Japan. Trusted Japanese products in the psychology of Chinese people and cannot go to Japan in person. It is also good to experience it at the doorstep, and its brand advantages appear.
The boss Ye Guofu behind the scenes is the founder of oops. With many years of experience in operating retail industry, the supply of supply has been considered a considerable guarantee. There are a lot of new brands in the retail industry, commemorative days, three blessings, etc., but there are not many brands in the same type of Japanese types, and there are preconceived advantages. In addition, the super "god shop" of Japan's Dado, Uniqlo, and MUJI combined the high -priced and highly popular. Of course, it is popular.
2, disadvantages (): 90%of the products exposed by Mingchuang Youpin are made in China. Most of the products have Chinese foundry OEM. The boss behind the scenes is Chinese. The so -called Japanese brands are 80 % fake and cannot be thoroughly investigated. While the low price brings a lot of customers, it also makes people believe in the traditional thinking of "one penny, one penny". Essence
3, opportunity (): The economy is not good, the cost is lower, and the economic downturn is enjoyed. Based on the analysis of the previous economic crisis, when the economy is not good, especially when facing the economic crisis, consumers prefer low -cost products. At this time, the quality of the product will be placed in the second place. It's easy to sell.
4, threats (Threats): The company's strategic book states that there is an important common feature of resource -based viewpoints and industry analysis: it also relies on economic reasoning. It treats strength and resources as the core of the company's competitiveness and depends on the interaction of three basic market forces: demand, rarity and dedication.
Extension information: Introduction to Mingchuang Youpin:

miniso Mingyin Youpin is mainly fashion and leisure life department stores, including living department stores, creative homes, healthy beauty, trendy jewelry, cultural gifts, gifts, gifts, gifts, and sports gifts, cultural and sports gifts, cultural and sports gifts, cultural gifts, cultural gifts, cultural gifts, cultural and sports gifts, cultural gifts, cultural and sports gifts, cultural and sports gifts, cultural and sports gifts, cultural gifts, and sports gifts, cultural gifts, and sports gifts, cultural gifts, cultural gifts, and sports gifts. Seasonal products, boutique packaging, digital accessories and other eight categories, more than 10,000 products, cover all aspects of life.
Miniso products produced by MINISO, the remaining 20%of them are captured by more than 100 buyers around the world. MINISO Famous Chuang Youpin's confidence will bring new consumption satisfaction to consumers, and to improve quality as the consistent goal.
I. as a pioneer and leader brand in the global consumption field of life, MINISO Mingchuang Youpin selects appropriate materials through large -scale global procurement, and strives to provide consumers with safer, more reliable, more reliable, more reliable, more reliable, more reliable, more reliable, more reliable, more reliable, more Low -priced daily necessities.

S: Japanese brands, trust in Japanese products in the psychology of Chinese people; there are not many chain brands in the same type; there are preconceived advantages; products are cost -effective, new products are fast and more;
W: Most products have Chinese foundry OEMs; low prices are low in price; It is easy to produce the quality of the product and reduce the reputation and value of the entire brand;
O: You can learn Xiaomi to make several screaming explosive products first; Multi -product quality is difficult to control, and it is not as good as Fanke.
The typing handmade, hoping to adopt.