1 thought on “How to write a suitable Taobao baby title”
Jake
I said in the search optimized course 7 steps: old data diagnosis (prevent wrong killing transaction keywords) new data selection (industry hot word list transaction index ranking) Positioning the main word (selecting long -tail keywords that match the product weight) It imitating the industry's successful title writing method (industry reading habits and Taobao words) ranking inquiries on the day (the title is effective after a few minutes) The data comparison (experience summary and one -click restore) the next day The transaction keyword monitoring 1. For example, what is the keyword stacking? is a direct list of keywords related to the product, which contains multiple repeated words. The title sentence is not smooth. Free shipping. 2. For example, what is brand words and sensitive words? brand words, that is, keywords contain brands, such as: Bosidi down jacket, sensitive words are Taobao prohibited or unclear keywords that are allowed to be published, such as: Taobao Special, export original order, LV genuine, Gucci authorized, etc. 3. What symbols are generally used in the title combination? Theoretically, two symbols are used in space or//these symbols. Generally, we are used to using spaces, but sometimes we look more readable for the title and use it. It is more readable than Apple 4 and 4S. 4. What are the three principles of Taobao title segmentation? The three principles are the principle of close priority, the principle of irrelevant before and after, and the principle of partial combination; the three principles here are: close priority> before and after The principle is the principle of close priority. 5. For example, what is the principle of close priority? The priority is: for example, these two titles (under the same situation of other factors), if the buyer searches for "long sweater chain". Priority shows the following title: "High -quality authentic Korean sweater chain Korean version of the long queen chain female gourd rose key" "high -quality authentic Korean cat's eye stone necklace Korean long sweater chain female gourd rose flower key". 6. For example, what is the principle of irrelevant before and after? If one word is separated by one or more spaces, then the order of the small words separated by the separation is fine. For example, the search effects of "2013 New Men's down jacket" and "Men's 2013 down jackets" or "Plel Men's New 2013" are the same. 7. For example, what is the principle of partial combination? Prepritrimation combination principle: The rhetoric is in front of the title, the noun is behind, such as the 2013 new women's shoes high heels. 8. A title is combined according to these three principles and explained it? has no standard answers, please write your own ideas. 9. How do you understand the first type of words, two words, three types of words? Wen types of words, two -type words, three words, just relative, just like we are looking for gold keywords, there is no absolute golden keyword, just relative, the so -called type of word is There are some words that have a certain search but a very low competition that can easily bring us traffic. In the case where the baby's weight is low (such as the new model we just put on), we will not be able to compete with other competitors and other competitors. The words that are only selected, or the store traffic is really small, and we can't do it, so we consider choosing a small number of competitive baby but there is a certain search (for example, the keywords in men's leather jackets, Puyou male coat, search for 1689 baby competition on the same day Number 200) The second type of words, which is what we call accurate long tail words, is relatively accurate than one type of words, and the overall trend of transformation and search for traffic is larger than a type of word, but the competition is relatively large. It is also our main word, three types of words. Such words are super large, and the number of babies is also large. Although the data is considerable, there is no accurate secondary conversion rate. , Chiffon dress long sleeves-two types of words, dress contains a lot of it is just one approximate) We generally do not consider when combining the title, because when the title is done Three types of words. 10. What is the proportion of the two words and the two words in a title, how do you understand? In general, the first type of baby weight of the baby should account for 80%of the title, and the second type of words account for 20%of the title, because the low power and heavy baby can do three types of words. Replace a type of words to bring more traffic to the baby. 11. When can a baby be done to the second type of words, how do you understand? Is when a type of words have been stable and there are certain weights, began to consider making two types of words, and so on. 12. Do you need to remove the baby to modify the title? It no need to get off the shelves. The baby in sale can be edited directly and modified. 13. Do you want to add the space when combining the title, how to add, and how much? . If the keyword we want to do with space itself, then this space is kept. For example, the word "jeans girl" itself has a space, then we cannot write this keyword as "jeans girl"; if it is two two two; An independent keyword, we need to combine into the title, it doesn't matter if you add a space. Space. It can be written as a "shoulder bag women's messenger Korean version". Generally, a maximum of 2-3 spaces can appear in a title, so that the title is tight, and the readability of the title will be better. 14. Is there a difference between a keyword with space and text? The effects are the same. For example, the words "shoulder bag women" and "cross -body bag Korean version", if it is written as a "shoulder bag messenger bag Korean female", for the word "shoulder bag woman" The effect is the same. 15. Why can't you copy the title of other peers when combining the title? because your baby weight is different from the same. If you copy the title of your peers, some words are suitable for your baby, not for your baby, so the method of copying the title of the peer is very poor. It's good, and you may not be able to touch it. 16. Does the keyword position change in the title affect the ranking? changes in positions have no effect on search weight. In other words, when we modify the title, changes in the position of certain keywords have no effect on our weight. 17. How long does it take to modify after the title is created? What should I do during this time? In general, one period to two cycles need to be modified. What we have to do during this time is to monitor this baby through the keywords in the business staff. The focus is on which keywords in the title tell us After bringing traffic, there are no even display. After observing one or two cycles, we need to delete the keywords that have not been brought about, and replace new keywords. It is to optimize the work in the future, and this job needs to be done constantly. 18. Why can't I believe the diagnosis of some title diagnosis tools? Because there is no diagnostic tool, you can correctly diagnose what your title weight is suitable for what words to do. All the diagnostic tools are based on the search index of your keywords Unreliable basis. 19. Two different babies use many of the same keywords, will it violate the rules? It, because the attributes, main maps, prices, and descriptions of these two babies are different. It has nothing to do with it, but to remind the buyer to better identify the baby, try to avoid it as much as possible when the combination title is avoided. Same. 20. It is reasonable to modify the title for a long time. How do you understand it? generally modify it once every seven days. Do not modify the title too often. , Taobao will re -include your baby, which is equivalent to increasing the burden on Taobao server. If the modification is too frequent, Taobao will be upset. This is one of them. This is the second.
I said in the search optimized course 7 steps:
old data diagnosis (prevent wrong killing transaction keywords)
new data selection (industry hot word list transaction index ranking)
Positioning the main word (selecting long -tail keywords that match the product weight)
It imitating the industry's successful title writing method (industry reading habits and Taobao words)
ranking inquiries on the day (the title is effective after a few minutes)
The data comparison (experience summary and one -click restore) the next day
The transaction keyword monitoring
1. For example, what is the keyword stacking?
is a direct list of keywords related to the product, which contains multiple repeated words. The title sentence is not smooth. Free shipping.
2. For example, what is brand words and sensitive words?
brand words, that is, keywords contain brands, such as: Bosidi down jacket, sensitive words are Taobao prohibited or unclear keywords that are allowed to be published, such as: Taobao Special, export original order, LV genuine, Gucci authorized, etc.
3. What symbols are generally used in the title combination?
Theoretically, two symbols are used in space or//these symbols. Generally, we are used to using spaces, but sometimes we look more readable for the title and use it. It is more readable than Apple 4 and 4S.
4. What are the three principles of Taobao title segmentation?
The three principles are the principle of close priority, the principle of irrelevant before and after, and the principle of partial combination; the three principles here are: close priority> before and after The principle is the principle of close priority.
5. For example, what is the principle of close priority?
The priority is: for example, these two titles (under the same situation of other factors), if the buyer searches for "long sweater chain". Priority shows the following title: "High -quality authentic Korean sweater chain Korean version of the long queen chain female gourd rose key" "high -quality authentic Korean cat's eye stone necklace Korean long sweater chain female gourd rose flower key".
6. For example, what is the principle of irrelevant before and after?
If one word is separated by one or more spaces, then the order of the small words separated by the separation is fine. For example, the search effects of "2013 New Men's down jacket" and "Men's 2013 down jackets" or "Plel Men's New 2013" are the same.
7. For example, what is the principle of partial combination?
Prepritrimation combination principle: The rhetoric is in front of the title, the noun is behind, such as the 2013 new women's shoes high heels.
8. A title is combined according to these three principles and explained it?
has no standard answers, please write your own ideas.
9. How do you understand the first type of words, two words, three types of words?
Wen types of words, two -type words, three words, just relative, just like we are looking for gold keywords, there is no absolute golden keyword, just relative, the so -called type of word is There are some words that have a certain search but a very low competition that can easily bring us traffic. In the case where the baby's weight is low (such as the new model we just put on), we will not be able to compete with other competitors and other competitors. The words that are only selected, or the store traffic is really small, and we can't do it, so we consider choosing a small number of competitive baby but there is a certain search (for example, the keywords in men's leather jackets, Puyou male coat, search for 1689 baby competition on the same day Number 200) The second type of words, which is what we call accurate long tail words, is relatively accurate than one type of words, and the overall trend of transformation and search for traffic is larger than a type of word, but the competition is relatively large. It is also our main word, three types of words. Such words are super large, and the number of babies is also large. Although the data is considerable, there is no accurate secondary conversion rate. , Chiffon dress long sleeves-two types of words, dress contains a lot of it is just one approximate) We generally do not consider when combining the title, because when the title is done Three types of words.
10. What is the proportion of the two words and the two words in a title, how do you understand?
In general, the first type of baby weight of the baby should account for 80%of the title, and the second type of words account for 20%of the title, because the low power and heavy baby can do three types of words. Replace a type of words to bring more traffic to the baby.
11. When can a baby be done to the second type of words, how do you understand?
Is when a type of words have been stable and there are certain weights, began to consider making two types of words, and so on.
12. Do you need to remove the baby to modify the title?
It no need to get off the shelves. The baby in sale can be edited directly and modified.
13. Do you want to add the space when combining the title, how to add, and how much?
. If the keyword we want to do with space itself, then this space is kept. For example, the word "jeans girl" itself has a space, then we cannot write this keyword as "jeans girl"; if it is two two two; An independent keyword, we need to combine into the title, it doesn't matter if you add a space. Space. It can be written as a "shoulder bag women's messenger Korean version". Generally, a maximum of 2-3 spaces can appear in a title, so that the title is tight, and the readability of the title will be better.
14. Is there a difference between a keyword with space and text?
The effects are the same. For example, the words "shoulder bag women" and "cross -body bag Korean version", if it is written as a "shoulder bag messenger bag Korean female", for the word "shoulder bag woman" The effect is the same.
15. Why can't you copy the title of other peers when combining the title?
because your baby weight is different from the same. If you copy the title of your peers, some words are suitable for your baby, not for your baby, so the method of copying the title of the peer is very poor. It's good, and you may not be able to touch it.
16. Does the keyword position change in the title affect the ranking?
changes in positions have no effect on search weight. In other words, when we modify the title, changes in the position of certain keywords have no effect on our weight.
17. How long does it take to modify after the title is created? What should I do during this time?
In general, one period to two cycles need to be modified. What we have to do during this time is to monitor this baby through the keywords in the business staff. The focus is on which keywords in the title tell us After bringing traffic, there are no even display. After observing one or two cycles, we need to delete the keywords that have not been brought about, and replace new keywords. It is to optimize the work in the future, and this job needs to be done constantly.
18. Why can't I believe the diagnosis of some title diagnosis tools?
Because there is no diagnostic tool, you can correctly diagnose what your title weight is suitable for what words to do. All the diagnostic tools are based on the search index of your keywords Unreliable basis.
19. Two different babies use many of the same keywords, will it violate the rules?
It, because the attributes, main maps, prices, and descriptions of these two babies are different. It has nothing to do with it, but to remind the buyer to better identify the baby, try to avoid it as much as possible when the combination title is avoided. Same.
20. It is reasonable to modify the title for a long time. How do you understand it?
generally modify it once every seven days. Do not modify the title too often. , Taobao will re -include your baby, which is equivalent to increasing the burden on Taobao server. If the modification is too frequent, Taobao will be upset. This is one of them. This is the second.