2022 Hospital Women's Day Event Planning Plan

In order to ensure that the activity is carried out in an orderly manner, the activity plan is often required. The content and form of the activity plan must be carried out around the theme of the activity, and finally achieve the purpose or significance of the activity. How should we write a event plan? The following is the planning plan for the 2022 Hospital Women's Day event that I will organize. I hope to help everyone.
2022 Hospital Women's Day Activity Planning Plan 1 Activity Unit:
XX Health Network XX Hospital
:
XX Road No. 307
The activity hotline:
xxxx
Cope QQ consultation:
XXX
20xx New Year, annual "three" eight "eight" eight "Women's Day is coming again. Women's feelings are the greatest and simple on the world. It is worthy of gratitude and remembrance for each of us. In order to return the love of the XX people and care for the health of many female friends in XX, XX Health Network and XX Hospital launched" 3. Eighth "Eighth" Guanai women's health series activities.
According to reports, XX Hospital, a well -known expert -type hospital in the province in the province, jointly set March 2008 as the "female health activity month", since 3 On March 8th, on March 31, the "Love in March, Thanksgiving Women, Triple Care" special care series activities. Sign up on the 1st on the 1st, the XX Hospital is a free medical examination for 138 women's gynecology and 138 female breasts, with a total of 276. Female friends can choose gynecological examinations or breast examinations by themselves. Inspection of women's examinations, leucorrhea routine inspections, etc., for 138 women who are reserved for appointment, a free breast examination and free examination of breast ultrasound. For free health examinations, you can also enjoy a "gynecological health expert" to provide health care at any time. 380 yuan free health examination includes internal medicine, surgery, gynecological routine examination; blood, urine, and routine examinations; chest, electrocardiogram; liver and gallbladder and spleen; , Kidney, uterine, breast color Doppler ultrasound; 5 hepatitis B series, 5 items of liver function, 2 items of renal function, 2 items of blood lipids, blood glucose biochemical examinations.
Caring for female friends health cards. Female friends during the event period. You can get a health card for free to XX Hospital. As long as you use this healthy true card, you can enjoy the free health consultation and guidance of the XX Hospital, and you can enjoy the gynecological experts to provide health care suggestions.
Note:
1. This event is sponsored by XX Health Network and XX Hospital. Participating in the event requires registration appointments. For specific situations, you can consult the XX Health Network website. Activity: qq consultation:
. The above discount activities listed above Do not enjoy it repeatedly, and you cannot enjoy it at the same time as the existing preferential activities of XX Hospital.
3. XX Health Network and XX Hospital have the right to interpret this event. Dynamic Planning Scheme 2 I. Background and purpose:
Ittaic hospital background:
The triple qualification, comprehensive hospital, have a certain degree of reputation and reputation in the local area. The main department is internal medicine, surgery, and dermatology. The gynecology is relatively weak, and the gynecological advantage of the second hospital is on the attending physician and equipment.
Planning purpose:
"March 8" Women's Day has always been the battle of various hospitals, and the marketing methods have also emerged endlessly. Theme activities are concentrated in the four aspects of donation, free consultation, gynecological examination, and treatment discounts. That is, promotional activities, but now all the hospitals do this. There is no creativity. Second, it is not attractive to consumers. How to innovate in the current increasingly competitive situation? It is necessary to use a different industry integration to enhance the brand value and connotation of the hospital, expand the hospital's local social influence, and increase the popularity and reputation of hospitals in women's consumer groups.
. Core theme of the event: Healthy Woman Happy Combat Companion
. Cooperation unit:
The organizer: XX Municipal Women's Federation, XX Municipal Health Bureau
n co -organizer: XX Insurance Company XX Bank XX School
Media Propaganda Unit: "Ruili" magazine "Renren Health" magazine XX Evening News XX Newspaper Health Information Weekly XX provincial television station XX provincial mobile TV station Essence
. Overall ideas:
1, March 1st to 8th, launch a gynecological examination discount card and local women's magazines or newspapers. The pages are delivered to readers, while advertising and soft text promotion on the public media layout. At the same time, it is promoted by news in local TV. Through the activity, the women's groups that attract cities are involved in the activities organized by the hospital, recognize the hospital, and accept the hospital;
and March 7th is the Girls' Day. Cultivation is a reserve consumer. Because the hospital operating cycle is quite long, the brand awareness of the female consumer group after 3-5 years in advance should be trained first in advance, and the consumer group of school teachers should be tapped.
3. major banks or insurance companies have special wealth management products or insurance products for female consumer groups. Many of the salesmen and staff of banks or insurance companies are women. They interact interactive integration of gynecological projects with accident insurance projects, and simultaneously affect the two consumer groups. The female staff of the insurance company and her female medical insurance customers
4. Most units on March 8 gave women a half -day leave, that is, afternoon. Traditional excellent activities cannot be lost, because others are doing it. If you do n’t do it, you will lose the market, but as a comprehensive hospital, you cannot do a health census in the name of the Women ’s Federation and the Health Bureau like a maternal and child health hospital. Like a female hospital, it serves a few people. Therefore, it should be promoted in a large area of ​​small -scale operation to create a specific project for specific consumer groups
5, 3.8 is Women's Day. In this festival, as a male, as a male, as a male, as a male, as a male, as a male, as a male There will be more or less unbalanced, and at this time, few media or units pay attention and care for men. So in response to this phenomenon, the hospital launched a harmonious family card through the hands of the lady who came to our hospital on March 8th to send this card to the men who have a good relationship with her. Caring for special activities.
5. Promotional activities:
The first stage: Introduction period from February 15th to March 8th
The nature of our hospital as a comprehensive hospital, plus the characteristics of the 38th Women's Day Under the premise of "focusing on me, borrowing the market for the market", the project is fully image -shaping and environmental packaging with the help of the media's social influence. By promotional hype conducted by the activity itself, the hospital's strength, service characteristics, expert equipment, etc. are fully publicized. The news hype and their own speculation are used, and the driving -driving activities are successfully carried out.
Publicity goals: news pavement and market preheating before the festival promotion activities, fully shaping the image of the property, causing the target audience's attention, creating the market and creating a good atmosphere.
Publicity methods: The core theme of this event "Healthy Woman, Happy Combat". Promoting the concept of "health is happiness"
Publicity strategy:
1. In the health section of local mainstream popular plane media, set up a column to publish information such as women's healthy diet in the name of hospital health consultants r
2. Putting related soft texts in the local mainstream popular graphic media, supplemented by a small amount of hard advertisements
3. On March 6, 7, 8, the local TV media promoted the formation in the form of news, because Compared with advertisements, news is low and the audience is easy to believe. The arrival rate of information is much higher than advertising
4. Expansion and extension: with local or well -known women's magazines, such as Ruili or healthy The magazine joined forces to exchange the number of subscription volumes in exchange for the layout, such as subscribing 200 volumes and in exchange for four layouts. Two of them are promoted by the image of the hospital, and the other two layouts do 6 pages of activities in the form of the vertical advertisement on the right side of the magazine. , Disposal and free gynecological examination and other discount content. Subscribed magazines are used for large female customers in hospital gifts
5. In accordance with the principle of "mutual benefit and benefit, three parties benefit", they cooperate with other units. With the work permit of the cooperation unit, the patient who came to our hospital for treatment can enjoy preferential policies such as registration fees and exemption, or give small gifts as promoting promotion
The second stage: Ferture period from February 25-March 5th Day
The hospital project has a long operating cycle and has obvious regional characteristics. This activity of Women's Day on March 8th is a short -term behavior. To establish the guiding ideology of "quick and quick decision", after the 38th festival, who will use the Women's Day to make an article? At the same time, the hospital also has its own business. Essence But for the entire hospital, we must be prepared for a long time. According to the characteristics of the market heating, we have set up strong promotion and SP activities.
Period target: In the first time, seize market share.
Marketing strategy:
Plipping strategy: mainly newspapers and television advertisements, supplemented by event marketing, provide more convenient preferential medical conditions for the main selling point for pure medical advertisements, and cooperate with on -site activities. At the same time, the emotional demands of soft articles and news hype cooperated with publicity to achieve the purpose of medical treatment.
SP activity:
1. Jointly with the local bank. During the March 8th, the female users of the cooperative unit bank card, when they come to our hospital for a consultation, if there is insufficient consultation in the case, you can make installment payment for installment payment. For female employees of cooperative units, they use group gynecological health inspections to make benefits and mutual benefit.
2. Jointly interact with local insurance companies to interact with gynecological projects with accident insurance projects. In other words, gynecological inspection cards and accident insurance card interaction gifts to insurance salespersons and her `customers. Simultaneously affecting the two consumer groups, female staff members of the insurance company and her female medical insurance customers
3. Cooperation with the provincial maps to give a special lecture on women's health on March 5th and 8th. Attract intellectual women to the provincial map to listen to lectures, and issue the propaganda materials and discount cards produced by our hospital at the field of the case
The main push period: March 6th to March 8th
stage target: improve Image, emphasize service
Phaseral purpose: Through the sales feedback summary experience of the first two stages, make rapid adjustments in all aspects, including price, payment methods, promotion methods, promotional packaging, etc. The promotional speed at the stage can slow down in time, and the reputation established in the first stage has gradually reached the stage goal.
Marketing strategy:
Publicity method: mainly newspaper advertising, based on image advertisements, testimony, selling point advertisements, and urging advertisements to form promotion advertisements. At the same time, with short -range promotion activities Contradiction with.
SP activity:
1. On March 7th, girls' health campus activities
Activity theme: Caring for girls' health, sharing happy life
March 7 is Girls' Day, borrow this, borrow this Through the campus PR activities, the potential female consumers are cultivated as reserve consumers
before February 10, to negotiate with the campus community, establish the theme of the event, plan the plan, make corresponding PP bags, Yilabao and other promotional supplies
2) On March 7th and 8th, the hospital gynecologists and health caregivers conducted a special lecture on health science popularization, women's health lectures in cooperative schools, and issued preferential card activities to girls at the scene.
2022 Hospital Women's Day Activity Planning Plan 3. Activity Background
At present, many medical institutions have shifted market competition to brands and service competition. With the deepening of medical insurance reform, large hospitals are no longer the only choice for patients. Essence On the occasion of the "March 8th Women's Day", the XX Post Office intends to use the "Healthy Blessing" direct mail media to assist the XX Hospital to carry out the "Welcome to the Women's Day and Caring for the Health of Women" to further enhance the brand image of the XX hospital.
. The introduction of "Healthy Blessing" product
Themailing and letter of letter as the main carrier, the postal address database, to select target customers to promote it. , Free experience volumes and other causes, cooperate with your business publicity to achieve the effect of attracting the attention of the audience and generating on -site experience.
three, "health blessing" product function
1. Maintain the relationship between customers and patients.
2. convey preferential activities, promotional information, and experience activities.
3. To achieve the effect of word of mouth, establish a hospital image.
4. Collect customer information.
. The analysis of the target audience
In view of the characteristics of this event, we focus on the female audience as the main target customers, and at the same time choose some enterprises and institutions.
(1) Data of female membership of your hospital.
(2) Reading enthusiasts (female readers who focus on health care), private car owners, middle -aged and elderly people in the area under the database of Chongqing Postal Personalized Database Database.
(3) Chairman or office director of the Enterprise Institute of Enterprises and Institutions in the Chongqing Post Organization Organization Library.
5. Effect analysis
(1) Selected goals, strong targeted. Based on the characteristics of the activity, through analysis and excavation of audience address information, the targeted individual (unit) is selected for one -to -one, point -to -point publicity to expand the market.
2. Novel forms and high sense of recognition. Direct mail, as a Focus Media, is different from Volkswagen Media. It can effectively avoid competitors. At the same time, it can stand out from competitors.
3. The opening rate is high and the preservation time is long. Preferential information such as discounts and gifts can also attract consumers to open emails. The content is close to the needs of the audience. It has been reserved for a long time, and the advertising effect is lasting.
4. High cost performance, measured effects. Compared with traditional advertising, the cost is low; your company can determine the effects of activities based on the number of target audiences and the number of responses.
The 2022 Hospital Women's Day Event Planning Plan 4 I. Foreword:
is the season when the grass long warbler flys. We ushered in the XX anniversary of the International Labor Women's Day. At this time, on the occasion of the 38th Festival, in order to give back to the care and support of the majority of female friends of XX female friends, this section has blessings to the majority of XX female friends festivals. Female friends live healthy every day.
. Theme:
Hospitals, the concepts in people's hearts are the relationship between doctors and patients, which makes people always feel uncomfortable in their hearts. In fact, this can be used for new and new. Explaining changing people's views. Hospital, she is not only serving people's health, she can also be a friend in people's lives, giving people care and love for people. While giving people health, it can make the public feel that going to the hospital is not to see a doctor to see a doctor. Instead, to do a happy journey and see the mentality of good friends.
three, advertising creativity:
The world is beautiful, life is perfect.
advocate women's learning and spread family virtues.
The construction of great achievements and creation in a harmonious society.
The care for "half of the sky", free medical examination.
It holidays are not at home, and women's hospitals do medical examinations.
women's own festivals women's own hospital.
. market background:
. After the development and opening up of the X -year year, this capital shelter, when "Shuang Shuang XX" sings the north and south of the river, XX is no longer the poverty -stricken Lin Zhongshan city. She walked towards the north and south of the river in "The Shuangxiang XX", and the guests were attracted by her Ana's style from the north and south of the river. When the economy develops to a certain degree, it will also bring development and progress in various aspects such as social life. In the creation of the Summer Capital Treasure in XX, pursuing a fashion and high -quality life has become the purpose of the life of modern urban people. They want the living standards and quality of life. At the same time, all kinds of services The institution is sprung up in XX. As a specialist hospital for female friends, her modern women's hospital has her superior colleagues and her deficiencies. Modern women, based on characteristic specialties as the main diagnosis and treatment model, are modern comprehensive women's medical institutions integrating medical, teaching and research, prevention, health care, and consultation in XX. But the lack is that she is very young ', although she has a certain reputation in XX, but her popularity in the province is very weak. In order to have a new starting point and new development in the new year, and at the same time, Women's Day is coming again. While feedback XX female friends, it also takes this opportunity to play the name of the province.
. Analysis of status quo:
In XX, there are countless hospitals serving female friends. The competition is fierce and miserable. As one of the key projects of investment promotion, there are great Advantage. From a geographical point of view, the XX Modern Women's Hospital is located in the bustling city center, and the traffic is large, so that the first visual of the general public can be visually into the eyes of the masses; from the perspective of medical power, XX modern women The hospital has strong team support and guarantee, with a total investment of 100 million, and a medical room area of ​​thousands of square meters. It has experts with exquisite technology, experienced experience, and outstanding scientific research capabilities. Introduction of laparoscopy, uterine laparoscopy, vagoscopy, color Doppler ultrasound, fully automated biochemical analyzer, Xinbai's TCT membrane liquid cytology detector, first -class layerotic flow purification sterile The operating room, etc., carry out advanced treatment methods such as fallopian tube derivative intervention, uterine artery embolism, and focusing on ultrasound comprehensive therapy. From the perspective of service model, XX Modern Women's Hospital focuses on studying women's health problems. The club, psychological counseling girl clinic, female anorectal, urology, internal medicine, surgery, traditional Chinese medicine, otolaryngology department, etc. Driven by the "people -oriented" service concept, the hospital implements a comprehensive "replacement thinking mode", provides a hotel -style medical environment, implements a full -scale guidance, "one -stop" medical services, "one person, one medical, one consultation room" consultation method method Humanized services such as postoperative return visits and intimate night consultations. And adhere to the quality of medical care, the premise of medical safety, the new special technology, the purpose of humanized services, and the brand operation as the center, and advocate "customer supreme, medical ethics supremacy, medical skills, sincere service" The essence of the enterprise is committed to taking care of women's health, creating a brand of famous brands, and founding XX province "Green Medical and Humanities Hospital". These are the resources and winnings of the XX Modern Women's Hospital.
6. Media selection:
XX Modern Women's Hospital has its own monthly and online marketing, which is a major advantage. According to the possession and popularity of the major media in the market, the more suitable media are as follows: the journal category is A: XX Evening News, B: XX Metropolis Daily, C: New News, E: Friday Weekly, F: Money Online , H: XX Information Network, at the same time, you can also use the information such as leaflets and other information in the personal newspapers; TV media include: XX TV, XX local platform, etc.